Privacy Statement

Published on 01.07.2019

1 Personal data

Personal data is information about personal or factual circumstances of a specific or determinable natural person. Personal data includes, for example, your name and telephone number. Information that cannot be directly or indirectly associated with you, such as the number of users of a page or the popularity of individual web pages, is not personal data. They are collected by us and used to optimise our websites, e.g. to increase user friendliness.

2 Scope and purpose of the collection of personal data

To enable you to obtain services via our website, we require the following data from you in order to process your order:

  • First name, last name, address
  • E-mail address for communication and sending order information
  • Means of payment

You provide us with this personal data by registering and creating an individual customer account.

When using our website, the web servers save connection data of the requesting computer, the websites you visit on our website, the date and duration of the visit, the browser and operating system types used as well as the website from which you visit us as standard for the purpose of system security. This data is stored anonymously so that the assignment to specific or identifiable persons is excluded from the outset.

3 Consent

By disclosing your data by registering and/or by using our websites without registering, you confirm that you are aware of this data protection declaration and that you consent to the collection, processing, use and disclosure of your data within the scope and for the purposes described therein.

4 Use of Cookies

We use cookies to provide you with a pleasant visit to our website. The cookies we use help us to design the website optimally, to make navigation easier for you and generally to achieve a high degree of user friendliness. Cookies are text files that are stored on the user's hard drive when a website is visited. They make it possible to store information over a certain period of time and to identify the user's computer. If you accept our cookies, this information will remain on your computer unless you delete it. You can deactivate the collection and storage of your data via this service in your browser at any time.

5 Use of Google Analytics

Our web pages use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as Google). Google Analytics uses cookies, which are stored on your computer and enable an analysis of the use of our website by you. The information generated by the cookie about your use of our website will generally be transmitted to and stored by Google on servers in the United States. Google complies with the data protection provisions of the "Swiss-U.S. Privacy Shield" agreement and has registered with the US Department of Commerce for the "Swiss-U.S. Privacy Shield" (information on the Swiss-U.S. Privacy Shield can be found at According to Google, the IP address transmitted by your browser as part of Google Analytics is not merged with other Google data records, but is synchronised with other Google system technologies (e.g. DoubleClick) (for more detailed information, please refer to the following section on use-based online advertising). According to Google, this data is transferred by Google to third parties only on the basis of legal regulations or within the framework of order data processing. By using our websites, you declare that you agree to the processing of the data collected about you by Google and the previously described way of data processing as well as the named purpose. You can prevent the storage of cookies by setting your browser software accordingly. You can also prevent the collection and processing by Google by downloading and installing the browser plugin available under the following link: Further information on terms of use and data protection can be found at and

6 Use of customer master data

If you have placed orders with us via an active customer account, we process these specific data records further to enrich the personalised advertising. We only use the data record for the design of dynamic content and for the formation of target group segments. For example, to display brand-specific promotional offers or interest-driven advertising (banners, websites or newsletters). In addition, we create impersonal target group segments for all customer data. This usually includes an evaluation of age groups or the analysis of specific purchasing behavior. At no time will personal data be enriched or used outside of your customer account. The customer account is protected several times against external access via our IT system landscape. You also have the option of excluding your own data record from these evaluations at any time. Please contact us at [email protected] for more information.

7 Data security

In order to ensure that the data is transmitted securely, it is transmitted via a secure SSL connection. This means that unauthorised third parties have no way of reading your data during transmission. You can recognise the SSL-protected pages by the fact that the address begins with https:// . Most browsers also display a small closed padlock (e.g. in the status bar at the bottom of the screen).

8 Links to other websites

Our website contains links to, as well as images and embedded video content from third party websites. This privacy statement does not extend to other providers. We do not have any influence on the fact that their operators keep the data protection regulations and take over therefore also no responsibility for correctness, topicality and completeness of the information made available there.

9 Passing on data to third parties

We may have to pass on data to third parties within the scope of service provision. All external service providers receive personal data only to the extent necessary to provide the agreed service. The data will not be passed on to uninvolved third parties unless we are obliged to disclose and transfer the data by law or court order.

10 Right of revocation and right of inspection

You are entitled to object to the storage of your personal data at any time, unless there are contractual concerns or legal reasons against it. Upon request, you will receive information free of charge about the data stored by you. You also have the right to have your data corrected, deleted or blocked. Under certain circumstances, deletion may be contrary to statutory provisions, in particular with regard to data for accounting and bookkeeping purposes. The data will be deleted as far as and as long as the storage is not necessary for the aforementioned reasons. For all enquiries in connection with your personal data, please contact us by e-mail at [email protected].